Amazon focuses on keeping prices low, and so naturally attracts lower income individuals. Vogels said Amazon designs their site so that it’s accessible from slow connections, old computers and small monitors. For Vogels it’s important to make sure as many customers can use the site as possible.

As a web developer, I get excited about the newest tech, gadgets, and the best looking websites. It’s difficult to build software and web sites that both harness the best parts of interactive javascript and aesthetics and not disenfranchise the web surfers that are not up to date with their hardware and software.